InPublishing: Escaping the Platform Trap in Digital Publishing Technology

A feature published today by InPublishing makes the case for a modular, composable approach to digital publishing technology as an alternative to the two options that currently dominate publisher technology decisions: all-in-one monolithic platforms that lock publishers into a single vendor's roadmap, or fully bespoke CMS builds that require deep internal technical resource and constant reinvention. Written by Vicky Macey of Full Fat Things — a firm with over 80 years of combined publishing, product, and technology experience across Reach, Informa, and The Economist — the piece argues that publishers can access the tools they need today while building a stack that can grow with them, without compromising on accessibility, performance, SEO, or security standards. The article is relevant for any traditional publisher currently evaluating its digital infrastructure ahead of a period in which AI integration, personalisation, and multi-channel content distribution are becoming table stakes rather than competitive advantages. ---