Spotify Explores the Rise of "Multi-Format Readers"

In partnership with the UK's National Year of Reading, Spotify released new research on the habits of "multi-format readers." The study found that over half of UK readers now switch between audio and print/e-book formats. Notably, 83% of audiobook listeners report they get through books they wouldn't have time for otherwise, and 34% are more likely to consider listening to audiobooks as "real reading" than they were a year ago. ---